Websites and brand systems for authors

Most author websites are digital ghost towns. I build the ones that aren't.

A bio, a blurry cover image, a buy-now link that's been broken since 2022 — meanwhile the book is still selling, just not because of the site. I turn book covers into brands: illustration, character art, and a website that actually sells the thing.

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What I build

Three ways this usually starts

Most clients begin with one of these, then add the others once the first one's working.

Author websites

Built to sell the book, not just describe it — working buy links for every marketplace, a site that stays current between releases instead of going stale.

The Author Launch Kit

Site, cover art, and launch assets bundled as one system, built together instead of stitched from five different freelancers.

Illustration and character art

Dark fantasy leaning, book-cover and character work that gives a series a consistent visual identity across covers, site, and social.

Reader and sales tools

Small, free tools like the KDP Royalty Tracker — built to remove one specific piece of friction, not to be everything at once.

Recent work

Geoff Nelder — Flying Crooked series

A working example rather than a mockup: what changed when the site actually had to sell books.

geoffnelder.com

Visit the live site →

The brief was simple: readers were landing on the site and leaving without buying. The fix wasn't a redesign for its own sake — it was closing the specific gaps that cost a sale: a reader in the wrong country hitting a dead link, a cover that didn't feel worth stopping for, a site that looked abandoned between book launches.

Dual marketplace buy buttonsUS and UK Amazon links side by side, so nobody bounces looking for their own store.

Animated cover presentationCovers float and respond on scroll instead of sitting as flat thumbnails.

Built to stay currentStructured so new titles and updates go in without a rebuild each time.

One system, not a patchworkSite, cover treatment, and launch material designed together from the start.

Case study numbers (traffic, conversion) to follow once a full launch cycle is measured — this describes what was actually built, not projected results.